So there we were Saturday afternoon, sprawled on the couch watching Hawthorn belt the living suitcases out of the witches hats masquerading in Fremantle jumpers.

And as you do in this era of social media, it was with my Macbook besides me hooked up to my Twitter feed.

And as Lance Franklin slotted through another ridiculously easy goal in the second quarter, the Twitter feed started to hum with updates from Etihad Stadium saying that Brendon Goddard had taken the mark of the year.

Then in the final quarter, with the Hawks still miles in front, Twitter fired up again with suggestions that Ben Cousins' career was all but done after his hammy injury in the same match.

Now, perhaps I deserve a bollocking for choosing to watch Hawthorn (yes, my team) rather than the more competitive St.KIlda-Richmond clash, which unusually for a Saturday afternoon in Melbourne, was televised live on Channel Ten.

Yet it baffles me why two big stories coming out of that match failed to get a mention on the Fox Sports telecast out of Launceston. You'd think that with a dedicated newsroom servicing its Fox Sports News channel,  Matty Campbell could have thrown to someone between goals (there were a lot of them) or during one of the breaks between quarters for a quick news break featuring the mark, and then later on, the injury.

Of course, we know why they didn't. Heaven forbid, we might see the score and be tempted to switch to the other game because it was closer.

It's backward thinking. We have remote controls anyway, we use them. We have Twitter feeds and we follow them.

The vast majority of those who chose to watch the yawner from Tasmania were doing so because they were supporters of one of the two clubs. Scores could have been level at Etihad, and Hawk supporters would have kept watching their own team, waiting for a freakish goal from Cyril Rioli (which we got) and some sublime work from Shaun Burgoyne (we got that too). And we were hardly going to change the channel once Luke Hodge and Grant Birchall were injured, at least not until we got news of the severity of the injuries.

But we deserved more than just a once-per-quarter score update from Etihad, and the contrast with American sports could not be greater.

Watch any sports event on ESPN, and they'll break into it regularly with news and highlights from other sporting events.

Watch an NFL game on CBS or Fox and the commentators will regularly cross to the studio for what they call a "Game Break" and which features a big play, a score or an injury from another game, even from those on a rival network.

Even in the Premier League, they will mention a score from another game, within minutes of it happening.

Channel Ten will talk about the other game taking place during the half-time break of their Saturday night telecast, and show some highlights, but Fox Sports and Seven (on Sundays) tend not to look beyond their own back yard.

Fox and Seven do some great work with their match broadcasts, but they just need to look outside the cocoon when it is warranted.