I'm not a revolutionary. I don't plan on standing up like Jerry Maguire and asking "who's coming with me?" I'm not advocating making straw effigies of Channel Seven executives and burning them outside some generic apartment block in the Docklands.

But I can't continue to sit through Friday Night Football on delay without taking some drastic action. Like turning it off.

Maybe I'll go out to dinner. Or maybe I'll sit down with my beer and pizza to watch Grand Designs on IQ. Or perhaps - wait for it - there might even be some LIVE sport on another channel.

If enough people do the same, maybe we can bring Channel Seven to its knees and convince them to show the AFL's showpiece game live.

Yeah, right.

See, I don't think these guys get it.

Sure they pocket the extra dollars from airing Better Homes and Gardens at 7:30. And yep, they've got a lineup full of legends like Lethal and Richo and Dennis and Brucie. They've even got their "Megawall."

What they don't have is credibility.

It's 2011, and broadcasting a high-profile, primetime game on delay is like listening to music on a Walkman. It still works but it's laughably behind the times.

This is a network that claims, "We just love the footy." I'd probably lean more towards "like" or "tolerate." But what do you expect from an outfit that unashamedly pilfers its promo ideas from ESPN and TNT?

For starters, I wonder if anyone at Channel Seven knows what social media is.

Do they understand that thousands of Australians would be utilising Twitter and Facebook to talk about their network and the very game it's broadcasting? Do they realise that they could reap the benefits of re-Tweets and trending topics? Or that football on Seven would be viewed positively rather than negatively?

No, they probably think a #hashtag is something you smoke.

Do they realise they're encouraging illegal streaming? Do they understand how decrepit and anti-technology they look? Do they know they're hurting the product?

And what about betting? The AFL and its television partners are more than happy to push the gaming industry down our throats, which I suppose is fair enough, considering how many millions they pump into the sport. But how can you justify live betting on one hand and delayed games on the other?

Maybe the betting companies should just let us all wager on a delayed game. Friday I could have checked the live score online and seen that Lenny Hayes had done his knee. Then I could have picked up the phone and put $100 on Hayes to leave the game with a serious injury. Cha-ching!

Ludicrous? Of course. About the same as a primetime game of footy delayed by an hour.

While we're at it, can we talk about High Definition? I realise that 7Mate is committed to the fine Australian program American Dad, but in 2011 it's absurd not to be able to watch the country's biggest code of football in HD.

On Friday night I watched the Highlanders beat the Brumbies in Super Rugby live and in HD from Invercargill. Ever been to Invercargill? It's at the tip of New Zealand's South Island, just about as close to Antarctica as you can get without donning a parka and hanging out with Emperor penguins.

On Saturday morning I watched a baseball game from Denver, Colorado live and in HD. Same with Sunday night's football matches from North London and Dortmund, and Sunday morning's college basketball games from Houston.

So while the rest of the world broadcasts live and in High Definition, "the greatest game in the world" being played in the "sporting capital of the world" is shown on delay and in standard definition.

Yep, they just love the footy.