Coming soon to Channel Eleven: a new kind of reality show featuring a middle-aged ex-footy coach placed in an uncompromising position. He's hopelessly conflicted at his job and constantly finds himself in awkward situations. It makes for comical, yet uncomfortable viewing.

Tune in for "Malcolm In The Muddle," featuring Malcolm Blight, the Gold Coast Suns and rest of the Channel Ten commentary team.

No that's not really a show, but after watching last week's debacle of a broadcast, the news that Blight - a Gold Coast board member - will be back in the booth for the Suns' Saturday afternoon clash with the Western Bulldogs has me baffled.

Surely the powers that be at Ten Sport don't think last Saturday's telecast made for pleasant viewing? While I liked the concept of having someone from the AFL's newest club in the booth, I don't think that "someone" should have been a regular Ten commentator who picks up a weekly paycheque for supposedly being relatively unbiased.

At times, the broadcast bordered on the embarrassing, exacerbated of course by the fact that the dreadful Suns were obliterated by an up-and-about Carlton. I actually felt sorry for Blight, put in a no-win position and trying not to show his utter disappointment. More often than not, he failed as miserably as Karmichael Hunt in defence.

I started to have flashbacks to the days when Eddie McGuire called Collingwood games on Channel Nine. This is just as bad.

At the time, I was totally opposed to Eddie doing Magpies' matches, not because he was biased, but because it created the perception of bias. It threw fuel on a fire that was already burning because of the feeling - partly correct - that he used The Footy Show as his own personal forum.

But remember, Eddie was a caller who did play-by-play. Sure he put a little extra oomph into his voice when Anthony Rocca kicked a long goal, and maybe he did go quiet when the Pies fell behind by twenty points. By and large, he called the action the same way Dennis Cometti, Bruce McAvaney and Dwayne Russell do.

Malcolm Blight, on the other hand, does special comments. His entire time on air is dedicated to assessing and analysing what players and teams do. When a team is one he's close to - in fact, serves on the board of and refers to as "we" - that makes for a conflicted and complicated scenario.

Ironically, I'm actually a fan of Blight's commentary. He's quirky and quixotic. But he's hardly a polished performer, and when asked to assess the erratic play of Jared Brennan or Guy McKenna's midfield structure, he didn't have the experience or broadcasting nous to handle things delicately. In fact, nearly all of his comments seemed either overly defensive or overtly critical. Many were cringeworthy.

It will be interesting to see if anyone at Ten Sport had a word to Blight about his performance last week. I'm guessing the song will remain the same. Perhaps they suspect even more will tune in to see him squirm, a sort of sports TV schadenfreude.

The real question will be what happens in 2012. I live in fear that somehow Ten will figure out how Kevin Sheedy can do special comments from the box while he's coaching Greater Western Sydney.