The Melbourne Rebels are now a reality, with the world's greatest sporting city set to have its own Super Rugby team in 2011.

All manner of people are having their two cents worth' in advising the new team as to how to go about its business, incentive enough for we at The Toy Department to have our say as well.

For starters, ditch the name. The Melbourne Rebels was the name of the local entry in the failed second-tier Australian domestic competition in 2008. The Rebels actually went OK, but the competition was a bust. We agree with John O'Neill, a new name please.

And we agree with Storm chief executive Brian Waldron, who said on radio on Friday that any team representing Melbourne needs to embrace the city and not just fly in for the seven home games each year. It took some time, but the feeling early days that the Storm were being imposed on the city has been replaced by a long and warm embrace. The Storm boys are now part of the furniture.

Scheduling will also be critical. Friday and Saturday nights are the traditional nights for Super Rugby, but in Melbourne that will mean clashes with the AFL and the Storm. As it is, the new team will be sharing the new rectangular stadium with the Storm.

We believe rugby needs to create a niche timeslot for itself in Melbourne and our suggestion is Thursday night. It has worked well for the AFL on select occasions and Thursday night sport brings with it an air of excitement, almost like an early start to the weekend. You'd have to think that Fox Sports would welcome more live sport on a Thursday night.

And speaking from experience, it would also appeal to Melbourne's growing South African Jewish community, many of whom complain about the lack of rugby in the city, but who for traditional reasons, would not attend matches on Friday night.

The final requirement for the team, of course, is to win. Melbourne has been spoilt, with the Storm and the Victory having won two championships each in the last three years. Throw in the two Geelong and one Hawthorn AFL premierships in recent times, a Sheffield Shield win and an NBL title and the benchmark for success is very high.

The new rugby team would want to be successful from the start. And with some generous player concessions on their way, there is every chance it will be.