Melbourne Heart's match with Everton ushered in a new era of football in Victoria, which has previously been the domain of the powerful Melbourne Victory.

And while fans will be licking their lips in expectation of a fresh, emotional derby, Melbourne Heart provides real excitement for another group: the headline writers of the local newspapers.

By selecting the name "Heart," the new club has opened the doors - or maybe the floodgates - for wordplay and puns.

After Wednesday's game, the Herald Sun online began with a reasonably safe Heart Broken headline. In the paper proper, it was a bit more positive, with Heart shows it has ticker. Ron Reed also weighed in with a column headlined Heartening turnout for new boys.

The Age, perhaps inspired by Mel Gibson's reappearance in the news, went with Everton Beats Brave Heart. Dan Silkstone previewed Heart head coach John van't Schip's plan for elegant football with a piece titled A touch of Spain at heart of team. The Age Online had a thoughtful piece by Greg Baum, this one headlined Melbourne finds a new Heart beat.

So we're off and running. Keep in mind that there are 27 rounds in the A-League, so there's plenty of opportunity to work in all the Heart-based puns you can think of.

As a public service, I've got things started. I know for a fact that it's an incomplete list, because my colleague Francis Leach went with Open heart surgery last night on Twitter after a clinical Everton attack.

Heart lose: Heartache

Heart lose a close one: Heartbreaker

Heart fight back, but lose: Heartbreak Hill

Heart on losing streak: Heartburn

Heart win: Heart beat (fill in name of team)

Heart win big: Heart Rate

Heart win a close one: Heart in mouth stuff

Heart win in stoppage time: Cardiac Kids

Heart play well: Heart Smart

Heart draw: Heart Failure

Heart very inconsistent: Crazy Heart

Heart desperately need a win: Hungry Heart

Heart injury: Broken Heart

Heart player in trouble with cops: Cardiac Arrest

Heart player gives to charity: Heart of Gold

Heart player is indispensable: Tell Tale Heart

Victory 2, Heart 1: Beating Heart

Victory 5 Heart 1: Pounding Heart

Goalkeeper Clint Bolton: Heart Stopper

The defenders: Heart Foundation

The forwards: Heart Attack

One-on-one interview with Heart player: Heart To Heart

Interview with coach John van't Schip: Heart Schips A Beat

Good crowd at game: Fans Heart Heart

Heart back home at AAMI: Home Is Where The Heart Is